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Each card gives you two things:
1. A strategic-style response
Designed to slow the moment down, avoid “feature dumping,” and keep the conversation open using negative reverses, nurturing language, and gentle pattern interrupts.
2. The buyer’s underlying intent
What they mean— not just what they say. Because objections aren’t roadblocks; they’re breadcrumbs.
This isn’t a script book.
It’s a tool to help you master the moment when someone says:
“We’re happy with our advisor.”
“We’ll think about it.”
“Just send something over.”
CueCards helps you lean in, not push back.
Use them before meetings, in team huddles, during onboarding, or any time you want to sharpen your questioning, slow down your “itch to pitch,” and build real discovery muscles.
HOW TO USE CUE CARDS
Quick Draw
You have 10 seconds to deliver a Sandler-style response: nurturing tone, negative reverse, and a question that hands control back to the prospect. You score if your partner says: “That’s disarming… try that again.”
Buyer Mind Reader
Guess the real intent behind the objection — the fear, risk, or constraint hidden under the words.
Flip the card to confirm, then workshop how to explore that intent without triggering defensiveness.
Role Reversal
One person becomes the skeptical CFO, HR director, or committee chair.
Lean into a tough tone, unclear motives, and shifting expectations — real Sandler terrain.
Switch roles every three cards.
Flash Round
Five minutes. No repeated lines.
If you say “Great question,” “I understand how you feel,” or slide into premature problem-solving?
You’re out.
WHAT’S INSIDE
52 full-color CueCards featuring:
Real objections pulled from plan sponsor meetings, RFPs, and fiduciary reviews
Sandler-based responses that emphasize curiosity, clarity, and mutual respect
Buyer intent insights so you diagnose instead of defend
A full instruction card with warm-ups and pro tips
Language and approaches that reinforce Sandler’s core behaviors, attitudes, and techniques
WHO IT’S FOR
401(k) & 403(b) advisors
ERISA consultants
Wholesalers
Recordkeeper & TPA sales teams
Financial professionals who want cleaner, calmer, more natural conversations
Teams that practice weekly
New reps learning modern discovery
Senior pros sharpening their edge
CueCards is the Sandler-aligned conversation gym for retirement-plan pros.
You won’t realize how much you needed it — until the first time a card helps you turn an objection into a real conversation.